‘I expect to be able to tap my AirPods and ask Siri to get me a loan'

Apple Pay needs strong fintech partnerships to achieve its potential

Apple, Apple Pay, iOS, financial services, mobile, banking
Apple

Thanks to Apple’s revolutionary iPhone and the imitators that followed it, banking is on the cusp of profound change and Cupertino has a chance to embrace it.

‘Banking is finished’

“Banking as we know it is finished,” said Nigel Green, CEO of deVere Group of one of the world’s biggest financial advice companies today.

His statement comes as a people from across the fintech sector meet at the Innovate Finance Global Summit (IFGS) to talk about the future of the industry. The event, led by a keynote speech from Sir Tim Berners Lee, has a big focus on mobile and digital with a focus on inclusion and on enabling services that benefit communities.

Traditional financial services are facing a perfect storm of sometimes opposing forces; banking customers no longer feel any loyalty to their provider; regulators mean banks will be forced to update their systems...

Meanwhile, digitization means upstart firms like deVere, Apple, or even PayPal are slowly chipping away at traditional financial  businesses – and the sector remains in dire need of good ideas.

Solutions providers

One way traditional providers seek to navigate this more complex environment is to change their approach.

Juan Pedro Moreno, Senior Managing Director of the global Banking practice at Accenture puts it like this in a recent report:

“The most innovative banks will no longer think of themselves as mere providers of financial products and services and enablers of transactions. They will be solution providers that play a greater role not just at the moment of transactions, but before and afterward as well.”

That approach isn’t universal.

Some of Australia’s banks recently lost in their attempt to force Apple to open its TouchID technology to support services from them. And while it is easy to characterise the big tech brands as the main foe of former fintech giants, the true competitive landscape includes crowdfunding strategies, big brand retailers, mobile telcos, and small, agile, vertical-focused competitors. Even fintech infrastructure is changing, with blockchain innovation underpinning development within the market.

I and AI

Facebook chatbots may seem trivial but they are likely to represent the consumer front end of banking within three years or so.

You’ll speak with these AI-driven machines to manage your finances, and – as the tech improves – your requests for mortgages, loans, or credit cards will be handled in real time primarily by machines. (In truth, that’s how such requests are already handled).

There’s a danger to this, as Berners Lee warned IFGS this morning, in that AI-driven businesses may be difficult to regulate, and machine intelligence is not designed with any moral understanding of nuanced expressions such as “fair”: fair competition, fair dealing, or fair treatment are difficult to define within algebra.

"We have to think about the effect on society in a highly connected, networked world,” he explained.

And Apple?

On the surface all of this may seem to have very little to do with Apple, but that’s not the case at all. Sure, while the most popular mobile payment system may still be SMS/MMS, we spent around $20 billion using Apple Pay last year and most analyses indicate this will double within the next 12-months and become far more prevalent within three years. (Just look at its success in Taiwan).

Apple can’t be complacent, of course: the conflict with those Australian banks shows how deeply competitive fintech markets are, but with money exchange at the center of global business, then it can unlock success by developing new systems, software, and partnerships that combine to create a viable framework within which it can support next-generation financial services.

What I’m saying here is that relatively soon I expect to be able to tap my AirPods and ask Siri to arrange a new mortgage or extend a loan. I will  be able to ask it to identify and recommend me the five life insurance packages most perfectly aligned to my personal needs.

I also expect the interaction to be secure, personalized and equally as private (against criminal or state surveillance) as any similar request I might make in a bricks & mortars bank.

As Apple Pay expands worldwide this year I’m in no doubt that we will see the number of services provided through Apple’s nascent mobile banking system expand, even as the personalized nature of what it can achieve improves. Things have come a really long way since I first warned your iPhone would become your wallet.

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